Hi! My name is Tuscani Walsh, and I've been designing interfaces and brand experiences both in the UK and internationally for over ten years. I've worked with companies like CondéNast, Net-a-Porter, Matches Fashion, Chaos Fashion, and Hurr (Selfridges Rental), as well as supported entrepreneurs and start-ups.
I specialise in brand strategy, digital design, affiliate advertising, digital campaigns, websites (from design to dev and launch) and UI for app interfaces, from prototype to development and launch. I have a deep love for fine art, music, interiors and the study of classical aesthetics, religion and philosophy – these all influence my style and approach to design.
Before freelancing and working full-time in corporations, I completed my Master of the Arts degree in Fine Art, a Postgraduate Honours degree in New Media, and a Bachelor of the Arts degree in Creative Brand Management. This foundation forms the basis of my focus which is creating aesthetic worlds for people and their brands, that are conceptually strong, strategic, and supported by classical visual fundamentals.
As a freelancer and consultant I focus on what people experience when they encounter and engage with your brand, examining the finer details that make up who you are. From here the project takes shape. I can help establish a foundation for identity including typography selection, brand guidelines and design systems; as well as printed stationery and online templates. I work collaboratively with other experts in the field, including writers, developers, photographers and interior designers and I often help directors with future-proofing their brand output.
I love to hear about new projects!
email tuscanicard@gmail.com for inquiries and collaborationsHome→
Featured work: Net-a-porter
NET-A-PORTER
Net-A-Porter is the world's premier luxury fashion destination. It has more than 800 of the world’s most coveted designer brands, including Gucci, Chloe, Balenciaga, Saint Laurent, Isabel Marant and Prada. It delivers the ultimate curation of product and content through its website and shopping apps, speaking to a monthly audience of over 6 million.
I worked across the full spectrum of the brand's offering from design for the homepage and editorial pages to campaign launches, social media series and affiliate designs.
Working with the social media team new story campaigns and series were designed and implemented along with reusable templates for future.
Throughout the year Net-A-Porter hosts a variety of exclusive events for stakeholders, celebrities and VIP customers. I designed printed and digital stationary for these including packaging, menus and invitations.
Services:
Website design
Affiliate design
Social media strategy
Email design
Stationary design
Presentation design
Working with key stakeholders, we designed brand presentations, refining layouts and choosing images.
For VIP events we designed polished printed stationary including menus, invitations, place-name tags and e-vites (digital invitations, often with animation).
We designed multiple emails and email templates for desktop and mobile - showcasing beautiful campaigns and delivering trends across the AW and SS seasons.
We designed and delivered website pages including homepages, campaign-specific landing pages and editorial content pages for Porter.
We worked with the social media team to develop series and templates for their stories and reels and crafted reusable templates and layouts that the team could re-use independently in future.
