Hi! My name is Tuscani Walsh, and I've been designing interfaces and brand experiences both in the UK and internationally for over ten years. I've worked with companies like CondéNast, Net-a-Porter, Matches Fashion, Chaos Fashion, and Hurr (Selfridges Rental), as well as supported entrepreneurs and start-ups.
I specialise in brand strategy, digital design, affiliate advertising, digital campaigns, websites (from design to dev and launch) and UI for app interfaces, from prototype to development and launch. I have a deep love for fine art, music, interiors and the study of classical aesthetics, religion and philosophy – these all influence my style and approach to design.
Before freelancing and working full-time in corporations, I completed my Master of the Arts degree in Fine Art, a Postgraduate Honours degree in New Media, and a Bachelor of the Arts degree in Creative Brand Management. This foundation forms the basis of my focus which is creating aesthetic worlds for people and their brands, that are conceptually strong, strategic, and supported by classical visual fundamentals.
As a freelancer and consultant I focus on what people experience when they encounter and engage with your brand, examining the finer details that make up who you are. From here the project takes shape. I can help establish a foundation for identity including typography selection, brand guidelines and design systems; as well as printed stationery and online templates. I work collaboratively with other experts in the field, including writers, developers, photographers and interior designers and I often help directors with future-proofing their brand output.
I love to hear about new projects!
email tuscanicard@gmail.com for inquiries and collaborationsHome→
Featured work: Dr Cardoso
Dr Serena Cardoso is the top-rated family doctor in Cape Town, South Africa. She runs a General Practice as well as a newly launched Skin Studio - specialising in dematology and Aesthetics.
In collaboration with Doctor Cardoso, I established a highly sophisticated, warm identity – one rooted in her person and aligned with her tone of voice.
A social media strategy was also created, giving direction on stories, style of imagery and future content-creation.
I designed and developed a website that would speak to her values and holistic vision. One that would reflect the dedication and care she has for her patients. This was achieved through rich video creation, a warm tonal palette and personalised copy.
As a studio we continue this relationship through a retainer, designing and taking care of the production of all of the company's printed materials and packaging, digital assets and marketing communications.
Services:
Website design
Social media strategy
Email design
Stationary design
Packaging production
Wayfinding design
For Dr Cardoso, a refined and warm visual presence reflects the manner in which she conducts herself as a care-giver. This is translated through a serif typeface, a warm tonal palette for photography she uses on her social media and site, the tone of voice across her communication channels and the choice of paper and layout for the practice's printed materials.
We designed and developed a website that speaks to nature- and health-loving Capetonians through video, emotive imagery and a seamless menu experience.
We designed and developed a website that speaks to nature- and health-loving Capetonians through video, the introduction of a personal blog and a seamless booking experience.
At the heart of this identity is the individual: Dr Cardoso - and it was important that all communications reflected her values.
