Hi! My name is Tuscani Walsh, and I've been designing interfaces and brand experiences both in the UK and internationally for over ten years. I've worked with companies like CondéNast, Net-a-Porter, Matches Fashion, Chaos Fashion, and Hurr (Selfridges Rental), as well as supported entrepreneurs and start-ups.
I specialise in brand strategy, digital design, affiliate advertising, digital campaigns, websites (from design to dev and launch) and UI for app interfaces, from prototype to development and launch. I have a deep love for fine art, music, interiors and the study of classical aesthetics, religion and philosophy – these all influence my style and approach to design.
Before freelancing and working full-time in corporations, I completed my Master of the Arts degree in Fine Art, a Postgraduate Honours degree in New Media, and a Bachelor of the Arts degree in Creative Brand Management. This foundation forms the basis of my focus which is creating aesthetic worlds for people and their brands, that are conceptually strong, strategic, and supported by classical visual fundamentals.
As a freelancer and consultant I focus on what people experience when they encounter and engage with your brand, examining the finer details that make up who you are. From here the project takes shape. I can help establish a foundation for identity including typography selection, brand guidelines and design systems; as well as printed stationery and online templates. I work collaboratively with other experts in the field, including writers, developers, photographers and interior designers and I often help directors with future-proofing their brand output.
We crafted designs for both the website and app - with a new type system that was clean and modern. We conducted a full user-experience analysis and gave the product page a complete overhaul - keeping best-practices for user experience and e-commerce platforms in mind.
We updated button sizes, spacing, order and hierarchy of information, language use and choice of which features should be on the page and which could be left as links to elsewhere on the site.